Seth Godin in Tempe

Thursday morning, I had the distinct pleasure to hear marketing author Seth Godin, speak. He is on a lecture tour promoting his latest book, The Dip.

Seth came to Phoenix because Matt LaPrairie created a petition asking him to come. Matt was able to get enough people to commit to attending the lecture, secured Seth's appearance, then brought in a couple sponsors - SiteWire and the City of Tempe. Seth talked about The Dip and knowing when to quit. It was a great lecture and I'm looking forward to reading the book.

Snapped a few pictures before the show. Adam took great pictures of Seth from the lecture if you want to see him.